These days, social media is an integral part of our daily personal and professional lives. As a business owner or manager, you are likely promoting new products on your company's Facebook page; engaging with your fans on Twitter; and communicating with your future employees on LinkedIn. Regardless of the size of business, companies and organizations benefit from social media. In fact, it is safe to say the way we communicate with stakeholders has completely changed in the past decade.
At the same time, social media has brought a new set of risks and challenges to businesses such as: 1) The ease in which a company’s reputation can be damaged; 2) The risk of leaking confidential company and client information; and 3) The increased risk of liability and lawsuits. For example, a few years ago the picture of a fast food employee licking taco shells in the kitchen of a major Mexican restaurant went viral on the internet and caused severe widespread damage to the company’s reputation. Just one inappropriate incident on social media, even if it is not the company’s fault, can destroy brand image and customer loyalty.
Today, I am going to share an ultimate guide to build an employee social media policy that can help protect your company from a social media crisis. Having an effective social media policy in place can dramatically lower the risk of a public relations crisis and help your employees feel more confident in using social media to communicate with your company or brand.